How Toyota Created Lexus -The Development of Luxury Cars and the Cross-organizational Development of Brand Marketing-
税込
Lexus, the first luxury brand launched from Japan. The Challenge to the entrance into the luxury car markets where the existing import-car brands are strongly positioned. We discuss the strategic interactions among organizational structure, technology, and marketing so as to achieve the pursuit of perfection, the high-quality sales and service, and the luxury-brand building.
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【書誌情報】
ページ数:22ページ
サイズ:A4
言語:英語
商品番号:KBSP-02098
書誌コード:5257
対象年代:2008/1/1
登録日:2009/5/1