Daiwa House Industry Co.,Ltd．

Daiwa House Industry Co., Ltd. has been growing since 1955 based upon several business units, such as housing, construction of commercial facilities, resort hotels, and so on. So as to achieve the corporate goals declared in “Challenge 2010”, the marketing manager plans up the marketing strategy. We discuss the relationships among corporate strategy, marketing strategy, and communication strategy.

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【書誌情報】

ページ数：24ページ

サイズ：A4

言語：英語

商品番号：KBSP-02265

書誌コード：5278

対象年代：2009/1/1

登録日：2011/3/1