Establishing the Moomin Theme Park in Japan
This case features decisions made by Moomin Monogatari Ltd. regarding the establishment and management of the Moomin theme park in Japan. The case focuses on the decisions that are related to (1) location of the park in Japan, (2) adaptation of the park and its concept to Japanese context, and (3) the pricing strategy of the park. The case provides students with an opportunity to play the role of the CEO of Moomin Monogatari in terms of analyzing the business environments and developing action plans for establishing the Moomin theme park in Japan. The case is intended to offer students better understanding of how to establish a theme park in a highly competitive business environment.