Dassai: the Globalization of Japanese Sake

Exports of Japanese sake are increasing. However, since the value standards of luxury goods tend to be only vaguely defined, entry into overseas markets frequently proves troublesome. Indeed, the challenges are even greater for Japanese sake, as the beverage is accompanied by powerful cultural connotations. But what, exactly, are these challenges, and how can they be overcome? To find out more, this case study focuses on the initiatives undertaken by Asahi Shuzo, a sake brewery in Yamaguchi Prefecture, as it seeks to expand sales of its Dassai Japanese sake across the world.

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【書誌情報】

ページ数：18ページ

サイズ：A4

言語：日本語

商品番号：KBSP-02769

書誌コード：19143

対象年代：2017/1/1

登録日：2019/3/1