Nescafé Ambassador Program

The subject of this case is the “Ambassador Program” conducted by Nestlé Japan Ltd. The Company is establishing a business model called the “Ambassador Program” in order to leverage existing customers, called “Ambassadors” to acquire new customers while also conducting trials for targeting, payment models and pricing strategies as a method of acquiring processes that successfully lead to new business. Various other concepts are also being studied, including value-sharing with customers and customer engagement activities.

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【書誌情報】

ページ数：18ページ

サイズ：A4

言語：英語

商品番号：KBSP-02927

書誌コード：15380

対象年代：2016/1/1

登録日：2020/10/26